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Heads & Shoulders has been a trusted name in China for over 60 years, renowned for its dandruff solution. However, as dandruff treatment claims became commonplace across various hair shampoo brands, Heads & Shoulders needed to differentiate itself.
The brand repositioned itself not just as a dandruff solution but as a comprehensive scalp care brand, addressing all hair issues originating from the scalp.
To highlight this new positioning, we collaborated with renowned actor Andy Lau to create a blockbuster-style film. In the film, Andy Lau portrays the "Heads & Shoulders Hero," venturing into a virtual scalp world to tackle and resolve various scalp problems.
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