Sweat Proudly, Smell Fearlessly

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Traditionally, detergents have been associated mainly with the older generation. However,
Ariel is determined to challenge this perception and connect with younger generations.

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Young people are passionate about what they love, but they shouldn't let sweat and odors hold them back.
Ariel has teamed up with a youthful celebrity icon to encourage young people to take pride in their passion-driven activities,
while leaving the task of tackling odors to Ariel.

Collaborate with famous young artist Karry Wang (王俊凱), shows his personality that resonates with the brand to inspire the new generation.